Digital Transformation.
Company
Cowlar Design Studio
Role
Lead Architect
Timeline
2023
Links
Pushed globally across thousands of displays in seconds
Automated campaign setups replacing individual setups
Highly resilient local offline media cache mechanism
Major Features Highlight
Easy content management and scheduling
Consistent branding across all screens
Works with any digital display type
Company-wide ad campaigns made simple
Show multiple ads or content at once
Real-time weather and time-based updates
Interactive QR code integration
Eco-friendly digital content solutions
Get insights to boost brand and sales
Overview
An enterprise-scale Digital Content Infrastructure and Smart Automation ecosystem. The platform coordinates secure remote media, time-based layouts, and location-targeted campaigns across thousands of global smart display boards.
The Challenge
Organizations traditionally deploy manual thumb-drives to cycle screen advertisements. Synchronizing targeted marketing media globally based on time, weather conditions, and screen size while maintaining local media caching required an exceptionally robust event structure.
The Engineering Solution
Designed a highly scalable MQTT event mesh. Developed localized offline caching on the screens so players keep running even during internet blackouts. Built a sleek central administration panel in Vue.js with drag-and-drop media planners.
Key System Deliverables
- ✦MQTT messaging broker for persistent low-overhead device telemetry streams
- ✦Node.js/Express controller layer coupled with MongoDB databases
- ✦Vue.js and Tailwind CSS web dashboard UI
- ✦Docker containers orchestrated across virtual machine environments
Measurable Success
- ✓Replaced manual content deployment operations completely
- ✓Enabled programmatic location-targeted advertising campaigns
- ✓Provided offline-resilient content playback systems for retail chains